What women wanted

Please read Stanley Kurtz's Campaign Ads for Women: How Far We've Fallen. It's his response to the Obama campaign's "do it with a great guy" ad aimed at young women. Here's the the 1956 Eisenhower ad Kurtz links to. The women below liked Ike, but not in the way the Obama campaign wants young women to, er, like President Obama:


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When you're done laughing and perhaps sneering at the June Cleaver stereotype of a woman devoted first and last to the care of her family, please note that the issues women cared about then remain important to women today, namely the well-being of their families and the health of the economy:

"the cost of living"
"the family budget"
"you want to be as sure as you can that you will all go on living together in our present happiness and prosperity, in an America at peace"
"your children's future"
"schools, health, general welfare"

After the testimonials from various women (including one liberal who wants more from the government), the ad goes on to make the argument that mothers are the conduits of culture:

So much of our future rests with the women of our country. They're the homemakers. The whole family unit revolves around them. Everything that affects the family's welfare affects them first and everything in the family's life benefits from their influence. They do the family buying. They see that everybody in the family circle is well clothed and well fed. But beyond this, they are the custodian of its values and aspirations for the future. In their hands lies the training of our young people, to whom they pass on the rich heritage of our nation, its love of peace and justice and its passion for freedom.

Culture is passed on through the family. When the family breaks down, so does the culture. It's an obvious point but one worth repeating every so often. (See this post from last spring.)

Mark Steyn on Obama's failed overtures toward women and his desperate "have sex with me" ad:

At the second presidential debate, [Pres. Obama] name-checked Planned Parenthood, the General Motors of the American abortion industry, half a dozen times, desperate to preserve his so-called gender gap. Yet oddly enough, the more furiously Obama and Biden have waved their binders and talked up Sandra Fluke, the more his supposed lead among women has withered away. So now he needs to enthuse the young, who turned out in such numbers for him last time. Hence, the official campaign video (plagiarized from Vladimir Putin of all people) explaining that voting for Obama is like having sex. The saddest thing about that claim is that, for liberals, it may well be true.

Read the rest. Brilliant in style and content, as usual.

(Note to self: Purchase fancy soup tureen at resale shop, make soup, put on pearls and classy casual dress, serve soup to family.)

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